Notes on running reviews at scale.
Practical guides on managing reviews and local SEO across multiple locations — written for the people actually running the operation, not for search engines.
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Review Replies · August 14, 2026 · 5 min read
Who Should Reply to a Bad Review — HQ or the Branch? You’re Asking the Wrong Question
Every multi-location business fights about this, and the fight never actually resolves — because reply ownership was never a customer-service question. It’s an authority question, and almost nobody holds both halves of the answer.
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Vertical Playbooks · August 10, 2026 · 4 min read
Monitoring Practo Reviews Across Multiple Clinics, Doctor by Doctor
Practo reviews land against an individual doctor's profile, not just the clinic listing — a rating problem can hide at either level. Here's how to actually track both, across a whole practice group.
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Vertical Playbooks · August 10, 2026 · 4 min read
Zomato, Swiggy and Google Ratings Are Four Signals, Not Three
Zomato splits into a dining score and a delivery score. Swiggy is delivery-only. Blend them into one number and a courier-side problem hides in a strong dine-in average until it's costing real orders.
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Review Replies · August 6, 2026 · 5 min read
Reply to Reviews Across Every Location Without Losing Your Brand Voice
Centralize replies and they read like a form letter. Delegate them and the tone drifts by branch. The fix is splitting the decision by review type, not by team.
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Local SEO · August 6, 2026 · 4 min read
The NAP Consistency Audit: How to Check and Fix Every Listing
A mismatched suite number or a stale call-tracking line is enough to quietly cost local pack visibility. Here’s the full walkthrough, not just the definition.
Own your reputation. Across every location, worldwide.
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