How-to
The Best Time to Ask a Customer for a Review
Send the request within 24 hours of the purchase or visit, while the experience is still fresh, using a direct link to your Google review form — not your homepage. Personalized email or SMS outperforms in-store signage alone, and automating the ask right after a positive interaction produces the highest response rates.
Last updated 2026-07-14
Steps
- Trigger the request automatically right after a positive signal — a completed order, a resolved support ticket, checkout.
- Send within 24 hours; response rates drop sharply after the first day.
- Link directly to the review form, not a general website or app-store page.
- Personalize the message with the customer's name and what they purchased or experienced.
- Follow up once, a few days later, for customers who haven't clicked yet — then stop.
Common mistakes
- Asking every customer at checkout regardless of how the visit went — this can also cross into review gating.
- Linking to the homepage instead of the review form directly.
- Sending one mass campaign instead of triggering requests per interaction.
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