Definition
What Is a Google Business Profile Post?
A Google Business Profile post is a short, photo-backed update — an offer, event, product highlight, or general announcement — that a business publishes directly to its listing, visible to anyone who finds it on Search or Maps. Standard posts expire after seven days (event and offer posts can run longer) and give Google a fresh-content signal a static profile alone can't provide.
Last updated 2026-07-28
What posts are good for
- Promoting a time-limited offer or event directly where searchers already are.
- Signaling an active, maintained profile — one of the freshness cues Google weighs.
- Highlighting a new product, menu item, or service without waiting on a website update.
- Driving a specific action — a link to book, order, or learn more — right from the listing.
Common mistakes
- Posting once and letting the profile go quiet for months.
- Reusing the same generic post across every location instead of tailoring it.
- Skipping a photo — text-only posts get far less engagement.
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