What Is a Google Business Profile Post?
A Google Business Profile post is a short, photo-backed update — an offer, event, product highlight, or general announcement — that a business publishes directly to its listing, visible to anyone who finds it on Search or Maps. Standard posts expire after seven days (event and offer posts can run longer) and give Google a fresh-content signal a static profile alone can't provide.
Last updated 2026-10-06
What posts are good for
- Promoting a time-limited offer or event directly where searchers already are.
- Signaling an active, maintained profile — one of the freshness cues Google weighs.
- Highlighting a new product, menu item, or service without waiting on a website update.
- Driving a specific action — a link to book, order, or learn more — right from the listing.
How long a Google Post stays visible
A standard update post stays on the profile for seven days, then drops out of the main listing view. Event and offer posts behave differently: they stay live until the end date you set, which makes them the better choice for anything running longer than a week.
Expired posts are archived rather than deleted, so they remain reachable under the profile's post history. They stop doing any work for you once they age out of the visible slot, though, which is why a single post every few months leaves the profile looking dormant most of the year.
What to post, and how often
Weekly is a realistic cadence for most businesses and enough to keep something current in the slot at all times. Rotate between the four types — update, offer, event, product — so the profile does not read as the same announcement repeated.
The posts that earn clicks are specific: a dish that is on this week, a seasonal offer with real dates, an event customers can attend. Generic "we are open for business" posts fill the slot without giving anyone a reason to act.
Do Google Posts affect local ranking?
Google has not named posts as a direct local ranking factor, and you should treat anyone who promises otherwise with caution. The effect is indirect: posts contribute to a complete, actively maintained profile, and profile completeness and activity do feed prominence.
The clearer benefit is conversion rather than ranking. A searcher who already found you sees a current offer at the moment of decision, which is a shorter path to a call or a visit than the same offer buried on your website.
Common mistakes
- Posting once and letting the profile go quiet for months.
- Reusing the same generic post across every location instead of tailoring it.
- Skipping a photo — text-only posts get far less engagement.
Frequently asked questions
- How long do Google Business Profile posts last?
- Standard update posts stay visible for seven days. Event and offer posts stay live until the end date you set, so use those for anything that needs to run longer.
- How often should I post to my Google Business Profile?
- About once a week keeps something current in the slot without becoming a burden. Consistency matters more than volume — a weekly rhythm beats a burst of posts followed by months of silence.
- Do Google Posts help with SEO?
- Not as a direct ranking factor Google has confirmed. They support an active, complete profile, which feeds prominence, and they put a current offer in front of searchers at the point of decision.
- Can I use the same post for all my locations?
- You can, but it performs worse. A post naming the specific location, its staff or its local offer reads as genuine; the same text duplicated across every branch reads as a corporate broadcast.
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