Definition
What Is the Google Local Pack?
The local pack — also called the map pack or 3-pack — is the block of three business listings, each with a map, star rating, and address, that Google shows above organic results for searches with local intent, like "dentist near me." Ranking here depends heavily on Google Business Profile signals: proximity to the searcher, category relevance, review count and rating, review recency, and NAP consistency across the web.
Last updated 2026-07-28
What influences local pack ranking
- Proximity — how close the searcher is to the business.
- Relevance — how well the profile category and description match the search.
- Prominence — review count, average rating, review recency, and citation consistency.
- A complete, active Google Business Profile with accurate hours, categories, and photos.
- Steady review velocity, not just a high total — see review velocity.
Common mistakes
- Choosing a broad primary category instead of the most specific one that fits.
- Treating local pack ranking as separate from organic SEO — the two share many of the same signals.
- Treating a single spike in reviews as a substitute for ongoing velocity.
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