How to Get More Google Reviews for Your Business
Automate a review request right after a positive interaction — a completed purchase, a resolved support ticket — and link directly to your Google review form, not your homepage. A steady, ongoing cadence outperforms one big campaign, and personalized requests convert far better than in-store signage or a generic mass email. It's worth the effort: 97% of consumers read reviews before choosing a local business, according to a 2026 consumer review survey, so every new review directly shapes whether the next customer picks you.
Last updated 2026-07-14
Steps
- Identify the moment customers are happiest — checkout, delivery, a resolved issue — and trigger the request there.
- Send a direct link to your Google review form, generated from your Google Business Profile.
- Personalize the message with the customer's name and what they bought or experienced.
- Invite every customer, not just the ones you expect to respond well — see review gating for why that matters.
- Follow up once for customers who haven't clicked, then stop.
- Make it easy in person too — a QR code at checkout or on the receipt removes friction for walk-in customers.
Common mistakes
- Linking to the homepage or app store instead of the review form directly.
- Sending one mass campaign instead of an ongoing, automated cadence.
- Offering a discount or incentive in exchange for a review — against Google's policy.
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