How to Create a Google Review Link
A Google review link is a URL that opens the review form for your business directly, so a customer does not have to search for you first. You can copy the ready-made link from the review-sharing option in your Google Business Profile, or build one yourself by adding your Place ID to https://search.google.com/local/writereview?placeid=. Fewer taps between the thank-you message and the review box means more of the customers who intended to leave one actually do.
Last updated 2026-10-03
Steps
- Open your Google Business Profile (search your business name while signed in to the owner account) and use the option to share your review form and copy the short link.
- Or find your Place ID using Google's Place ID Finder, and append it to https://search.google.com/local/writereview?placeid=.
- Open the link yourself, signed in to a different Google account, to confirm it lands on the review form.
- Send it by SMS, WhatsApp or email right after the visit, and add it to receipts and invoices.
- Turn it into a QR code for the counter, table cards or packaging.
- Create one link per location so each review lands on the right profile.
Common mistakes
- Linking to the search results page instead of the review form, which adds steps.
- Using one location's link for every branch.
- Only sharing the link during occasional campaigns instead of after every visit.
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